I help businesses align their feedback culture with today’s needs.

Feedback format that is used for decades is no longer effective, and at times causing additional pressure to deal with when is used as the tool to overcome challenges your organisation is facing now.

Business world moves fast, hunger for personal growth, collaboration on a large scale, do more in less time and be creative. All that require fresh approach to how managers and employees approach the feedback conversation. Today managers have to evolve their feedback skills to offer what's really needed to retain top talent and fuel the engagement: Shift towards future-oriented coaching feedback.

Typical signs that feedback approach is out of sync with business and people needs:

small tabs 1.jpg

People are nervous during and even before the feedback conversation making it very difficult to engage openly.

Because of this, people tend to avoid feedback, creating even more issues to deal with in the future.

small tabs 2.jpg

“I know but…” it’s one of the first sign that manager is not engaging an employee in a right way.

Managers with the best of intention often struggle to engage employees which leads to poor performance and exit from the company.


Feedback gets pushed back until it’s almost too late and employees receiving feedback that is far too long after the fact.

Because of this not only morale goes down and relationship takes a dip, but current projects are delayed and generate additional and unplanned costs.

If you are open to exploring further how can you improve your business and career with feedback skills that resonate with others, then I would love to chat with you.

raf photo.jpg

Hi, I am Raf

My mission is to humanize feedback conversations.

As a feedback coach and leader I believe that until psychological safety is not established, feedback will continue inducing anxiety and creating tension between people.

As a successful athlete, coaching and challenging others whilst being focused on self-improvement is in my blood. Combining the two created my unique approach to the feedback.

Feedback Framework

A fresh approach to feedback, developed for busy managers. Elevate team engagement and performance by making feedback your friend. Turn it into a powerful coaching tool. Available through online seminars for teams,  1-on-1 coaching, or in-house workshops.

How My Feedback Framework and Coaching Is Different?

Practical Psychology

Most coaching or feedback models are not designed to accommodate our basic human need that dictates engagement and builds trust. I humanize feedback experience, focusing first on creating safety to reduce feedback anxiety.

Get the mental habits and speaking tools you need so that people don’t become defensive.

Coaching Feedback

People thrive on feedback for development, not just performance. Unfortunately vast majority of the feedback that takes place is for performance only. People expect personal development and are willing to search for a coach-like managers elsewhere when that need isn’t meet.

Real-time Feedback

Get rid of the hour-long sessions with employees, and shift into real-time feedback. It takes a few minutes, keeps the feedback fresh, and delivers it at the right moments. Time is precious.

Make each feedback conversation easy to digest and act upon.


...He is the F-Word coach you need to see if you want to move forward with your feedback strategy. That, and he is a bloody good bloke; it’s a great combination.
— Kieron Bailey. Consultant and Co-Founder of EXP101
... We have to learn how to challenge people without demotivating them.
That’s where I recommend Raf! I have learned from him how to provide criticism and get people on board with me without creating a tension
— Ruben Gonzales. General Manager at Ego Restaurant

Feedback Programs

Full day, onsite workshops, one-on-one coaching, Q&A sessions, or remote training through live video. Each program help you build a feedback culture, improve team engagement and develop managers within your organisation.

Free Feedback Tips

Valuable tips that you can start using right now. I keep my videos short, 2 minutes top, so you can watch them whilst your kettle is boiling.


Connect with me!